The recent advances in neuroscience and the insightful and informed writing of people like David Rock in "Your Brain at Work" have brought a new focus to business life. David's work includes the collating and summarising of original research into the function and implications of the limbic system. His SCARF model is a simple but profoundly important illustration of what happens when our limbic system kicks in and rationality takes a back seat.
SCARF is an acronym for five sources of potential pain or perceived gain - the limbic "hot buttons". We don't all have them in equal strength but one or more of them can be pressed by situations where things go well or our personal version of disaster looms and we "go limbic".
Status - When the airline tells you you've been upgraded it's only a better seat and more choices on the menu. But it's what that upgrade means to you that's important. Your status button just got positively pressed and you feel good. Flip the situation to where you are told you can't come in the lounge because you booked a cheap ticket and you'll definitely feel the negative side.
SCARF is an acronym for five sources of potential pain or perceived gain - the limbic "hot buttons". We don't all have them in equal strength but one or more of them can be pressed by situations where things go well or our personal version of disaster looms and we "go limbic".
Status - When the airline tells you you've been upgraded it's only a better seat and more choices on the menu. But it's what that upgrade means to you that's important. Your status button just got positively pressed and you feel good. Flip the situation to where you are told you can't come in the lounge because you booked a cheap ticket and you'll definitely feel the negative side.