There is a distinction to be made between the Jet Lagged and the Jet Stressed. It is the same difference between the chronic and the acute. One is acute and the other is chronic. Jet stress is in fact chronically acute. The value of this distinction alone is what separates those who fly well and those who don't. A second valuable observation to our cause is that any time Man has conquered or thrived in an environment he has done so by taking his own environment with him. To beat jet lag in all it's forms you and I must do the same, frequent fliers more so than others. The current conversation on the subject of flying well repeat the buzz words like body clock and melatonin too often without a change in results or progress. The conversation is long in the tooth with the same tired advice - get plenty of sleep, drink plenty of water and keep your mind active. Old wives tales and a pastiche of personal remedies exist alongside rigid scientific data. The masses of frequent fliers and business travellers are confounded and struggle to make sense of disjointed and often confusing information. Productivity, personal health, relationships and global business's bottom line suffers.
The Most Intensive Frequent Fliers Hold The Key
I once read some good business advice which preached the value of catering to the extremes of a target audience. The notion was that if they were catered for all other demographics within that target market would be well taken care of. Frequent business fliers are representative of this extreme. An article in Wired magazine* charted the travel paths of business fliers over a year demonstrating the intensity of travel schedules of frequent fliers. The goals of business travellers to maximise productivity on the road, make the right impressions, close the deal and stay healthy bring home the urgency of the conversation at hand.
The Most Intensive Frequent Fliers Hold The Key
I once read some good business advice which preached the value of catering to the extremes of a target audience. The notion was that if they were catered for all other demographics within that target market would be well taken care of. Frequent business fliers are representative of this extreme. An article in Wired magazine* charted the travel paths of business fliers over a year demonstrating the intensity of travel schedules of frequent fliers. The goals of business travellers to maximise productivity on the road, make the right impressions, close the deal and stay healthy bring home the urgency of the conversation at hand.